Hair master and humanitarian, John Paul DeJoria, knows what defines success.As one of the true leaders in the professional hair industry, John Paul DeJoria, CEO and Co-Founder of John Paul Mitchell has an unwavering commitment to help those less fortunate. He believes that the future of budding talent in the hair industry is his obligation. So much so, that he is creating his own schools to help groom these up and comers, ensuring the success of the next generation of haircutters. An industry giant like DeJoria recognizes the importance of branding in the marketplace, and he realizes the need for people to graduate from schools with exceptional skills, merchandising knowledge, and a keen business sense. "The most important thing is that we teach these students a culture. How to like themselves, enjoy the people around them, and how to give back to their community and the world" says DeJoria. Experienced in the true value of success, DeJoria says "The biggest difference between successful people and unsuccessful people is not how much money you make, but what you do that unsuccessful people aren't willing to do. For example, if are rejected 50 times, as a successful person you go for 51." DeJoria also notes that a key to success is taking action, "If there is something to do, you do it immediately; you don't procrastinate for days or weeks. And most importantly, when you are on a roll with something, you stay focused, and never, ever give up." DeJoria is so passionate about life and helping others that his philanthropic acts do not go unnoticed. Everything from his company's "give back" messaging, to feeding the hungry, leaves us no doubt that these core values will be instilled in the next generation of hair professionals at the Paul Mitchell schools. When asked what his favorite word is? He responded "ROCK EM'". Well, we think you rock too, John Paul. text by vivienne mackinder |
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